Breaking through the AFL media’s glass ceiling

In 2015, Jessica Mendoza became the first female to appear as an analyst on ESPN’s coverage of Major League Baseball culminating in her being added as a full member of its broadcasting team for its marquee Sunday night coverage at the end of 2016.

This move was viewed as groundbreaking and courageous, given she was a female in what had historically been an ‘all boys club’, however her credentials as a silver and gold winner in softball at the highest level meant Mendoza had the profound sporting knowledge to vindicate this decision.

Her addition revived the coverage which had been lacking since the beloved duo of Jon Miller and Joe Morgan departed the broadcasting team in 2010 after 21 years. Her well timed insights and the instant chemistry she forged with fellow broadcasters Dan Shulman and, in particular fellow newcomer, Aaron Boone made it, once more, must-watch viewing.

It made me think of the AFL and wonder whether a female would ever become a full time part of its coverage. Kelli Underwood made a brief foray into the commentary box during Channel Ten’s coverage of the games during 2009/10 but sadly the reception was more about her gender, rather than her merits and insights. The same misogynistic vein ran true when she appeared briefly alongside Rex Hunt in a 3AW call years earlier with it universally scoffed as a ‘publicity stunt’

There seems to be a cultural impasse in the AFL media with women viewed as the ultimate outsiders. A pimply 20 year old male who can barely string a sentence together will garner greater respect on his media debut than a woman, despite her sporting credentials, because “she has never played the game, so what would she know?” Women have a place and voice in AFL media coverage, but it is conditional. They are given access to a certain point but never into the inner sanctum and if they ever dare to smash through into it, or are granted access by a liberal minded person, they are unfairly ridiculed or ruthlessly undermined and cut down.

The aforementioned Underwood highlights this, but think of a real trailblazer in this male oriented domain, Caroline Wilson. She is one of the most astute and thought provoking people covering the game however is granted scant respect and often draws outrageous abuse towards her. These “Caro-crusaders” justify their hysterical vitriol on the basis that Wilson often rattles the establishment and on account of her ‘plain Jane’ looks.

The overwhelming success of the inaugural women’s competition, the AFLW, brought the place of women in the game into focus, particularly from a TV commentary sense. The result was plenty of lip service being paid, underpinned by more female faces appearing on coverages and shows. Such inclusion, however was always on the periphery – as they were seen essentially as ‘barrel girls’, which highlights the conditional nature of their role. A woman working in such a role must always ensure she adapts to being ‘one of the boys’, whilst still adopting a gentle and ladylike manner. She must never correct any male colleagues, offer an original thought that she doesn’t credit a male for and under no circumstances must she ever appear in public in any state less than Brownlow-carpet-ready.

One of the main homes of AFL television coverage, Channel 7 has remained defiant to the inclusion of women, exemplified by their choice of Brian Taylor as the replacement for long time icon Dennis Cometti. Their Friday night coverage, which features the likes of Wayne Carey has the air of a real ‘boys club’. In choosing Taylor, the state of play was perfectly laid bare. Taylor is an incendiary figure with an almost offensive egotistical demeanour, renowned for often providing ill advised views. Despite this and him being older, fatter and uglier, he is male and has played the game, so he is deemed the perfect choice for the most prominent calling position in the game.

In short, the ‘neanderthals’ need culling before the path can be paved well, and while the likes of Taylor, Carey, Sam Newman and Dermott Brereton remain the stalwarts of AFL representation, there will be no room for female commentary that will be greeted with any respect.

Author: tholtsports

I am a complete sports nut that loves watching and then representing my passion in words.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s